In order to join an online spectator, there’s more involved than just writing, posting, and waiting for clicks to come through. Not only do you have to draw the attention of your readers and work to keep that attention, but you’ve also got to satisfy the expectations of Google and other search engines to achieve and sustain a high ranking. Here are six SEO copywriting methods that will assist you to meet the standards of Google while keeping your readers interested and joined.
What is SEO?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is also a marketing system that uses the content of your web pages to impressive amplify your online presence.
You need to research the keywords that are being searched for most often, narrow down ones you want to use and implement them into your content. When Google is ranking websites for search results, they’ll rank your content depending on your keyword usage and the relevance of your content.
Proper copywriting is planned to engage the reader enough to take up a call to action, whether it’s buying something, registering for an email list, or any other action.
Copywriters have a deep understanding of the topic and the audience they’re writing to, and are able to create a connection that drives readers to act. They should also have a good grasp on the things Google will be looking for in their content.
6 SEO Copywriting Methods
There are six different elements of SEO copywriting that, when properly executed, can help you move up higher in the Google rankings while also increasing your conversion rate.
1. Provide to Short attention spans
People usually have very short attention spans. Providing to this short attention span can help you increase your conversion rates, simply by assuring your site speed is as fast as possible, and your copy is easy to read. Almost half of people will leave your website if it takes just 3 seconds to fully load.
Do a quick check of how long your page is taking to load, and if it’s more than 2 seconds, take steps to improve that time. Also, check to make sure that each word in your copy is doing a job, and that it’s not bloated.
Just this simple step can help increase your conversions because you aren’t having people leave your website before they even get started with it.
2. Spend More Time Writing Headlines
It’s been shown that readers are five times more likely to read the headline than to read the body of text. For this reason, you’ve got to put a colossal amount of thought, consideration and effort into the creation of your headline.
If you’ve got the amazing copy, but your headline is lacking, you could be letting that copy go to waste without readers actually clicking on it and reading it.
Bloggers usually spend more than half of their time and effort on content marketing–that is, creating content, tracking analytics and monitoring client reactions.
So, if you’re spending that much time on one aspect of your business, you want to get the biggest return on your investment as possible.
Decide which keywords your audience is searching for using this Free Keyword Tool and include those words into your headline.
One great way to draw attention with your headline is to use a number in it. Whether it’s the ‘Top 10′ or ’20 ways to…’, numbers in a headline indicate that there’s some kind of comprehensive list involved, which readers naturally love.
If you think you’re doing a great job, but your competition still manages to out-rank you, Ahrefs can provide you with some insight into why this is occurring.
Another great tool for writing headlines is the headline analyzer from CoSchedule. It’s free, and it assists you to choose the right words to garner interest in your topic.
3. Consistently Create Useful Content
The reason content is so important, both to the reader and to Google is that both are looking for fresh, new and informational content.
This means you’ve got to constantly be updating and adding new content. And, your content has to be optimized with the keywords you’ve chosen and synonyms throughout, as well as in the headline.
A blog post should be about 1000 words in length, but it requires to have more than just the correct number of words. It’s got to be useful to readers and reply a question or solve a problem.
If you’re using WordPress, and we highly suggest it for its elasticity in situations like this, you can install an SEO plugin that will assist you to keep track of keywords, post length, and other SEO markup attributes in your content. Try the Yoast SEO plugin—it’s free and very effective.
Once you get past the headline, you’ve got to have great content in order to keep your readers interested.
You won’t want to go through all of the difficulty of putting together a killer headline, only to have them frustrated with what they’re reading and leave. Assure your content is useful as well as engaging for your readers, and for Google, make sure you’re keeping things regularly updated.
If you’re too busy with other aspects of your business to be continually staying on top of content creation, you can look for freelancer writers for professionally written, original, and engaging content through ilmosys team.
4. Reply Questions with Your Meta Descriptions
Meta descriptions are the words used to provide Google with a detailed explanation about the content of your page and help with rankings.
Within the HTML code, meta descriptions are enclosed within the <head> division of your website and will finally decide your click-through rate from a search engine results page, or SERP, regardless of your ranking in Google. Keep your meta descriptions between 150 and 160 characters for best results. (Yoast SEO also lets you define meta descriptions and tell you to know when they’re too long).
Understanding keyword purpose is the first step towards creating meta descriptions that make Google and your readers satisfied. When it comes to your readers, you need to be knowledgeable of what they’re actually looking for when they type in their searches.
When you’re writing your meta descriptions, you either want to ask a question or state the obvious. Here is an example of each for the same subject:
Question: Looking for a quick method to train your dog? Have him listening to you by the weekend.
Obvious: Many dog owners give up training their dog because of non-effective and complicated methods. All you require is three days and this simple to follow the course.
5. Keyword Repetition
Depending on how long your content is, you’ll be using keywords with different levels of repetition.
Throughout your content, you’re going to want to add keywords that allow Google to approve and rank your content, making it simpler for readers to find you. There’s a tendency to want to go overboard with keyword usage, but that will only send up red flags over at Google, and it will likely make your content sound cruel.
If something doesn’t flow well and isn’t an easy read, you’ll swiftly have readers dropping off. A Keyword Density Checker is the best way to make sure you’re staying within a reasonable limit of keyword usage.
Usually, a keyword density rate higher than about 5.5% is considered keyword stuffing so you will want to stay below this number.
6. Provide Helpful Links in Your Content
For someone who is interested in a certain topic, and wants to learn more, links to more sources are a welcome find on your website.
It can speedily help them connect to other related sources of information, without having to do any extra searching. And, for Google, links are held in high regard, because they show your willingness to connect information to readers and make it more readily available. It makes you look professional and gives your readers the source information they need to find what they’re looking for.
Get backlinks auditing and analytics, as well as the other ingredients of a complete workflow, through SEMrush, which acts as your all-in-one marketing toolkit.